To help inspire the next generation of hematologists, we partnered with the American Society of Hematology (ASH) to create a series of documentary-style videos highlighting the personal and professional journeys of hematologists across diverse specialties. Through story-driven interviews, cinematic visuals, and dynamic editing, each video gives medical students and residents an authentic look at what a career in hematology can be like. We developed a repeatable production process and visual style that enables the series to scale while ensuring every physician’s unique story remains at the center.
To modernize the learning experience for the American Society of Hematology (ASH), we designed and developed a reusable library of AI-assisted visual assets and produced animated, case-based learning experiences that bring complex clinical scenarios to life. By combining custom characters, realistic healthcare environments, AI-generated voice acting, and cinematic animation, we created engaging teaching cases that help learners apply clinical knowledge through authentic decision-making scenarios while establishing a scalable asset system for future courses.
In late 2025, we partnered with the American Society of Hematology (ASH) to provide podcast design and development coaching for their podcast production team. Our work included one-on-one coaching, strengthening repeatable systems and templates, and collaborating with ASH to produce this episode of the HemeTalks podcast.